Game Information

1936 "Chad Valley Games and Toys" trade catalog [link https://www.hakes.com/Auction/ItemDetail/101287/CHAD-VALLEY-GAMES-TOYS-1936-ENGLISH-RETAILERS-CATALOG-WGREAT-DISNEY-CONTENT]

The Chad Valley Co. Ltd. (on cover)

The "Chad Valley" Games (on rules)

The Chad Valley Games (on cover)

(no catalog number shown on game)

"The CHAD VALLEY Games" over "REGD. TRADE MARK" in an oval with concave corners (on cover)

[title MICKEY MOUSE]

LICENSEES FOR BRITISH EMPIRE (EXCLUDING CANADA) THE CHAD VALLEY CO. LTD. HARBORNE, ENGLAND

BY ARRANGEMENT WITH WALT DISNEY—MICKEY MOUSE LTD.

[title TIDLEYWINKS]

[logo The CHAD VALLEY Games
REGD. TRADE MARK]

MADE AT HARBORNE, ENGLAND

4 Disney characters are shown on the game cover and game target: Clarabelle Cow, Minnie Mouse, Mickey Mouse, and Pluto. No overlaid stickers appear on the cover.

tiddlywinks, Disney, Walt Disney, Clarabelle Cow, Minnie Mouse, Mickey Mouse, Pluto

printed under box lid

"Rules for Playing the Game of Mickey Moiuse Tidleywinks."

14¼ inches wide — 6½ inches high — 2 3/16 inches deep

36.2 cm wide — 16.5 cm high — 5.6 cm deep

The top label on the cover has a white outer border, then a black line. The top 2/3rds has a medium blue background, over which the following 4 Walt Disney characters are depicted: Clarabelle Cow, Minnie Mouse, Mickey Mouse, and Pluto the dog.

Below these characters is a red brick-like wall background, to the bottom of the cover label.

The beginning of the title, "MICKEY MOUSE" (yellow multiangled letters, black outline) appears at center at the top of the brick-like wall.

Below that, the text "LICENSEES FOR BRITISH EMPIRE (EXCLUDING CANADA) THE CHAD VALLEY CO. LTD. HARBORNE, ENGLAND" appears above "BY ARRANGEMENT WITH WALT DISNEY—MICKEY MOUSE LTD." in black.

The end of the title, "TIDLEYWINKS" (white letters on a black rectangle) appears below that.

At bottom left, on the cover label, the logo "The CHAD VALLEY Games" over "REGD. TRADE MARK" appears in black in an oval with concave corners.

At bottom right, the following appears: "MADE AT HARBORNE, ENGLAND".

red

printed rules on tan

red, no design

light gray with edges of box bottom's red overlabel, empty

The main target consists of a single piece of cardboard (13 3/8" wide, 5 3/4" maximum height) with "MICKEY MOUSE" (yellow with black outline) shown across at the bottom over a red/white brick-like pattern.

Mounted above on this piece are illustrations of each character (Clarabelle Cow, Minnie Mouse, Mickey Mouse, and Pluto) plus for each also a colored wooden cup (light green, light blue, red, and yellow, respectively) that is mounted on a red wooden horizontal support that narrows between each of these mounted cups. Each cup has a 1 1/2" top diameter with concave sides below to a 1 1/8" minimum diameter just above the protruding base, which has a bottom diameter of about 1 1/2".

The red horizontal support is attached to the cardboard piece on left and right with a red rectangular piece of wood.

The back cardboard area of the main target is a dull light blue.

Copy 1 includes:

Squidgers (1 5/32" diameter, quality plastic, no burrs): 1 yellow, 1 green, 1 dark blue, 1 red.

Large wink (7/8" diameter, quality plastic, no burrs): 1 green.

Wink (11/16" diameter, quality plastic, no burrs): 3 yellow, 2 dark green, 2 dark blue.

Wink (19/32" diameter, quality plastic, no burrs): 1 green.