Marketing

Wilder Manufacturing Co.

74

YLDR in white on black eagle wing inside TRADE MARK SAINT LOUIS

«Marketing»

WILDER MFG. CO. - ST. LOUIS
«TRADE MARK
YLDR
SAINT LOUIS»

No. 74

street, building, town, statue, egg, basket

printed under box lid

cardboard box

15 ¼ inches wide — 10 ½ inches high — 1 inches deep

95.9 cm wide — 128.3 cm high — 2.5 cm deep

378.0 grams

13.3 ounces

The top label has a white outer border, then a black one.

The top 2/3rds depicts an aerial view of blocks of buildings in a small town. The streets (pale orange) have 10 motor vehicles on them, each resembling a Ford Model T.

An equestrien statue is shown at bottom, right of center.

Above it, in the middle of an intersection, a traffic light appears.

The buildings just left of center are marked: "BANK", "GROCERIES", "MEATS", and "DELICATESSEN"

A train appears at upper left by the train station.

The bottom 1/3rd has a black border around it and is divided into three sections: A square one at left with an orange, grapes, and another fruit, a square one at right with lettuce or cabbage, and the rest with the title, "Marketing" (white with black then red outline) on a yellow background.

At left below the "M" is the following text and logo: "WILDER MFG. CO. - ST. LOUIS" over a black eagle wing with "TRADE MARK" (black) above "YLDR" (white on black) above "SAINT LOUIS" on a diamond inside the eagle wing. "No." and "74" appear below, separated by the logo.

red

Rick Tucker