Game Information

1936 "Chad Valley Games and Toys" trade catalog [link https://www.hakes.com/Auction/ItemDetail/101287/CHAD-VALLEY-GAMES-TOYS-1936-ENGLISH-RETAILERS-CATALOG-WGREAT-DISNEY-CONTENT]

Chad Valley Co. Ltd. (on cover)

The Chad Valley Games (on cover, rules)

(none)

"The CHAD VALLEY Games" over "REGD. TRADE MARK" (all in black) in an oval (on cover)

LICENSEES FOR BRITISH EMPIRE (EXCLUDING CANADA) THE CHAD VALLEY CO. LTD. HARBORNE, ENGLAND

BY ARRANGEMENT WITH WALT DISNEY—MICKEY MOUSE LTD.

[title MICKEY MOUSE
TIDLEYWINKS]

[logo The CHAD VALLEY Games
REGD. TRADE MARK]

MADE AT HARBORNE, ENGLAND

This game includes the following 5 Disney characters that are shown on the cover and also on the game target: Horace Horsecollar, Minnie Mouse, Mickey Mouse, Pluto, and Clarabelle Cow.

tiddlywinks, Horace Horsecollar, Minnie Mouse, Mickey Mouse, Pluto, Clarabelle Cow, Walt Disney, Disney

white label under box lid

20⅞ inches wide — 9 5/16 inches high — 2⅜ inches deep

53 cm wide — 23.7 cm high — 6 cm deep

The top label on the cover has a white outer border, then a black line. The top 75% has a medium blue bakcground, over which the following 5 Walt Disney characters are depicted: Horace Horsecollar, Minnie Mouse, Mickey Mouse, Pluto the dog, and Clarabelle Cow.

At the bottom of the cover are three additionally overlaid colored labels over the box cover label. All labels have a red brick-style background with white borders around the bricks.

The uppermost label (8" wide by 1/2" high) is attached over the legs of Minnie and Mickey Mouse and a small portion of Pluto's right leg. This label contains the text "LICENSEES FOR BRITISH EMPIRE (EXCLUDING CANADA) THE CHAD VALLEY CO. LTD. HARBORNE, ENGLAND" above "BY ARRANGEMENT WITH WALT DISNEY—MICKEY MOUSE LTD." in black. This uppermost label overlaps by 1/8" the wider label below.

The wider label below (20 1/2" wide by 1 1/2" high) is attached over the cover label. It has "MICKEY MOUSE" in tilting blue letters with black outlines.

The bottom label (3 1/4" wide by 1/2" high) is attached over the cover label at bottom center. It has "TIDLEYWINKS" in white on a black background.

At bottom left, on the cover label, the logo "The CHAD VALLEY Games" over "REGD. TRADE MARK" appears in black in an oval.

At bottom right, on the cover label, the following appears: "MADE AT HARBORNE, ENGLAND".

red

white rules label on offwhite

red, no design

light gray with the edges of the red box bottom overlabel.

The target consists of 5 Disney characters on vertical cardboard images (Horace Horsecollar, Minnie Mouse, Mickey Mouse, Pluto the dog, and Clarabelle Cow), each of which has a half natural wooden cup attached at their bellies. In addition, each of the 5 characters is attached via two rivets each behind a rectangular area covered on the outside with red paper; each rectangular area has a different width that varies according to the width of the Disney character, and measures 2" tall at rear, 1 1/2" tall at front, and 2 1/8" deep. The overall width of the target containers with all 5 Disney characters is 20 1/4". This target is not attached to the box bottom or top.

Copy 1 includes:

Squidgers (1 5/32" diameter, quality plastic, shiny, no burrs): 1 green, 1 dull red, 1 dark blue, 1 coral, 1 yellow.

Squidgers (1" diameter, quality plastic, shiny, no burrs): 1 yellow, 1 green.

Winks (5/8" diameter, quality plastic, shiny, no burrs): 6 green, 1 slightly lighter red.

Winks (21/32" diameter, quality plastic, shiny, no burrs): 4 red, 4 dark blue, 5 coral, 3 yellow.

Two round wooden (2" in diameter, 1/8" thick) stands have a metal catapult projector attached. Balls (5/8" in diameter) provided are to be placed on top of these catapult projectors. 3 green and 1 yellow balls are included in Copy 1 of this game.